Claire Louise’s practice is grounded on the value of unconditional love, which the logo mark conveys through the heart and infinity loop. Claire Louise’s initials, C and L, also make a clever yet subtle appearance.

I selected the bold and quirky typeface Louize and paired it with Avenir, a geometric sans serif. The color palette features dark green, Claire Louise's favorite. Gold and light rose complement this deep jewel tone.

Lastly, I designed a set of icons for Claire Louise’s Instagram highlights.

Light & Love!